JCook Media offers comprehensive media services from planning what medium would best reach your customers, to negotiating with the media to get the most for your advertising budget. Sometimes you need more information to make smart business decisions. Market research is the best way to really find out what's in the minds of your customers, and how that can affect your business.

Services

Media Planning

JCook Media can help you plan your media strategy in order to reach the most potential customers and provide the best return for your advertising investment.

Who is the customer?
What is the customer reading, listening to, or watching?
What is your sales cycle?
How much advertising do you need to do?
How much should you spend on advertising?
When should you advertise?

These are all the elements involved with creating the right media plan for your business.

Media Buying

Jana Cook has years of experience buying and negotiating the most effective advertising schedule for her clients. And once that's done, it doesn't end there monitoring and measuring the schedule once it's complete is the other half of the equation.

Did you get what you paid for?
Did your promotion work for you?
Are the customers coming through the door?

JCook Media has complete media buying software that utilizes Arbitron and Nielsen ratings data to analyze the most effective media for you. Arbitron ratings measure the radio industry Which radio station has the right audience for you?

Nielsen TV ratings measure every television program Which shows are the ones your customers are watching?

Market Research

By asking the right questions and digging for specific information about your business and your competition we can find out what attracts customers, what turns customers off, and how to keep them happy with you.

Who is your best customer?
Why are they your best customer?
How can you get 100 more just like them?